The National Beef Association (NBA) is pressurising retailers to stick to the promises of supply chain so that there is no repeat of mis-selling meat products. To reinforce this, NBA has called upon major supermarkets and other retailers across the nation to pay their supplier right price for high provenance, UK-specific beef products. This move is expected to help retailers avoid the temptation of substituting it with horsemeat. It will also help rule out yet another a national (meat) scandal. Companies in Scotland have been challenged to make long-term commitments to domestic food producers as that will help these organisations improve transparency in their supply chain management jobs.
"Our very clear view is that unless Tesco, Asda, Sainsbury's and Morissons raise all their retail beef prices in line with the improving value of UK cattle it is inevitable that suppliers will make losses on their order," said Chris Mallon- NBA national director.
"It is important to consumers that everyone involved in the supply of their UK beef is able to maintain their business without cutting unnecessary costs and are therefore able to continue to deliver the consumer's first choice product in future," added Mr. Mallon.
"Our very clear view is that unless Tesco, Asda, Sainsbury's and Morissons raise all their retail beef prices in line with the improving value of UK cattle it is inevitable that suppliers will make losses on their order," said Chris Mallon- NBA national director.
"It is important to consumers that everyone involved in the supply of their UK beef is able to maintain their business without cutting unnecessary costs and are therefore able to continue to deliver the consumer's first choice product in future," added Mr. Mallon.
This initiative has been spearheaded by the rural affairs secretary, Richard Lochhead who wants retailers to secure lengthy and lucrative deals and, in turn, ensure that producers receive a fair price. This will eventually ensure that everyone within the food industry enjoys the rewards of the hard work and effort invested in getting meat from field to plate.
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